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Cindy Fentanes

MA Graphic Design and Art Direction

As a designer who is infatuated with the curiosity upon materials’ mantle in the daily lives of humans, she pursued her MA journey in investigating and studying further against materiality. Agreeing to Martin Heidegger’s statement in which human existence is tied into the material world (1978) and through observing practices, the designer accumulated her research of materials into the theory of rawness.   

Strategically deconstructing diverse substances into a conventional unit of cubes and breaking down material technicality further than forms and shapes, the designer aims to achieve the right balance of comparison and similarities. Sewing the loose ends with types and information, the designer created structured images that formed a language.  A language that is able to bridge communications, act as visual grammar and give emotional impact in conveying meanings and words along with its details, semiotics, and visual perceptions. 

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