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Emma Matley

MA Graphic Design and Art Direction

The main interest of the MA course was to explore title sequence design; it’s function, the use of narrative, image, genre, text and sound. The titles are the first impression the viewer gets of either a movie or a TV show, the titles become works of art in their own right, concepts that can stand on their own.

The methodology is experimenting combining the graphics within the image, trying to work in a different way to conventional title sequence design. The aim is to hint at the content, giving a subliminal message, positioning the viewer’s feelings by setting the mood, manipulating the audience, and creating conflict.

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