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7 February 2008

Adventures abroad

Lecturer's guide to backpacking in style

MARKETING lecturer Jill Nash has launched her own business promoting luxury back-packing.

Dr Nash, an associate lecturer at Hollings, has written her first book with husband, former Manchester City goalkeeper Carlo Nash.

The book is titled Global Adventures in Style and is a luxury back-packers guide to touring the world without the need to stay in flea-ridden hostals.

Jill has travelled to over 50 countries and hopes to share her extensive knowledge of hotels and 'new experiences' in exotic locations like Costa Rica, Belize, Mexico, New Zealand, China, Thailand and the USA.

Guidebooks

Jill said: "We felt that there was an abundance of guidebooks on the market for shoestring budget backpackers and not one all-encompassing guidebook for those looking for a travelling adventure whilst staying in style."

She admits the book is a passion but the book website and Luxury Backpacker brand is also a test of her marketing expertise, and says working alongside colleagues in Tourism and Consumer Management at Hollings has been a benefit.

Jill and Carlo also have future plans to release more eco friendly travelling books entitled Eco-Travel in Style, Honeymoons in Style and Safari in Style under their Luxury Backpackers label.

For more information on these books please visit www.luxurybackpackers.com where you will find many photos that feature in the publications from around the globe.

For more about Tourism and Marketing at MMU, go to www.hollings.mmu.ac.uk/index.php?option=com_coursedata&Itemid=80