MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Outcomes could be related to print and pattern design, promotion, marketing, branding, visual merchandising, art direction, illustration, publishing or pursuing further postgraduate study.
You will be encouraged to engage with contemporary fashion audiences through the creation of work that explores original approaches to product, concept and/or communication. Your work should demonstrate a keen sense of contextual awareness, knowing where the work fits in the world and how the world might affect it. The programme will emphasise the importance of being digitally articulate and you will be able to combine this with traditional media and design processes should you choose to. Collaborative, interdisciplinary approaches will be encouraged, as will engagement with the creative industries beyond the School of Art.
Based in the heart of the School of Art, MA/MFA Design: Fashion Art Direction is part of an innovative design network a community of staff and students exploring design ideas in a discursive, cross-disciplinary studio environment. Critically informed practical designers, the group works experimentally, inspired by new insights and possibilities.
While studying towards a particular qualification at MA/MFA level, students experience their subject in the broader context of contemporary design practice.
Dedicated spaces for the postgraduate community have been developed to enable the postgraduate community to flourish. These spaces, for thinking and practice, are located centrally within the School of Art, allowing easy access to an extensive range of workshops where the combination of traditional and state of the art equipment opens up a world of exciting possibilities.
The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.
The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.
You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.
You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.
Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.
If you choose to progress to MFA Design: Fashion Art Direction award you will study a further two units of 60 credits each.
This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.
The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.
This unit extends your experience into the professional sphere, either through a practical project, research context, exchange, work experience or other negotiated professional set of interactions with an external partner, groups of students and creative industry. Projects and placements take place in a set network of art, design and media organisations in the region, but can also be arranged by individual students if based on similar frameworks of professional development and experience. The PDP also takes place in this unit.
The first part of this unit is intended to acclimatise you to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study. The second involves developing your individual design proposals, developing a platform for your Design Practice 2.
This unit is concerned with the development and production of a body of work realising your individual creative ambition within Fashion Art Direction. The work will synthesise the research and development undertaken during previous units. You will be encouraged to collaborate with peers, external partners and virtual communities and expose your work to critical appraisal.
This unit includes topics such as market research and service design; consumer behaviour – needs and attitudes; diffusion of innovation; commercial aspects of product design including bringing product to market eg production and distribution channels, costing and pricing, and advertising and promotion.
This unit will address the contested nature of the conceptual and material territories upon which human identities and cultures are developed.
This unit offers focused opportunity for students to extend and enhance their practice by including, exploring and developing digital content in a wider research community.
This unit focuses on public health and wellbeing with an emphasis on Inequalities; Prevention; Promotion and Protection. By building on the strong legacy of art/design in clinical environments, this unit will expand your understanding of theory and practice in the emerging public health agenda and through real-life research opportunities, will offer exploration of individual practice in diverse contexts: eg mental health, long-term conditions, healthy ageing and proactive wellbeing.
This unit will introduce you to notions, ideas, principles and practices concerning objects. A series of delivered lectures, seminars and workshops will discuss and explore the role of objects in design. It will enable the location of these ideas into individual or collaborative practice and give experience of individual and collaborative practice.
The unit explores the relationship between the museum and the city and the city as museum. Attention shifts between theoretical and historical models, as well as making use of specific locations and institutions within the city.
This unit offers you an individual focused opportunity to extend and enhance your practice by including a self-negotiated study. This will enable students to:
This unit will address the future conceptually, tangibly and critically through ecological arts and sustainable design practices. Adopting a 'question-based learning' approach to 'real world' challenges, students will consider the potential to intervene into and re-invent social and cultural lifestyles, economics, technologies, and their impact on Climate Change, species extinction, natural resources depletion and diminishing civic services. How will we make our futures? How can arts and design promote resilience for adaptation?
An introduction to writing proposals to funding bodies such as the Arts and Humanities Research Council (AHRC) and Arts Council England (ACE). This unit will cover such topics as: generating fundable ideas; developing critical and conceptual frameworks; establishing credible methodologies and approaches; awareness of the the parameters of the North West Consortium Doctoral Training Partnership, AHRC and ACE; the importance of collaboration; working in groups, public engagement and impact; presenting ideas to the group, giving and receiving informed criticism; developing an effective writing style; structuring proposals and writing to length; writing a budget and the importance of cost-effectiveness and match-funding; time management; familiarity with Je-S.
This unit explores theoretical, critical and practical perspectives on art, photography and the archive.
You will learn about the interdisciplinary field of SciArt by developing a body of personal work that is technically proficient and intellectually resolved.
The MFA Design: Fashion Art Direction continues with the following two units totalling 120 credits.
This unit is centred on continuation of your practice aligned to the research and selection of appropriate public or professional venues or platforms with which to disseminate a significant body of work. Through the unit you will be asked to approach, propose, negotiate and progress a plan for the dissemination of your body of work.
This is the final unit towards an MFA award in which you are required to realise a significant body of work for a public audience in whatever form is most appropriate along with any implicit publicity and dissemination material. Work at this level is significantly self-determined and as such you will be asked to define and appraise your own learning outcomes through negotiation.
You can find further details about the curriculum for the current academic year in the Programme Specification Document
We have developed a dedicated postgraduate area occupying an entire floor of the main School of Art building, offering an exciting space to be, both intellectually and practically. The centre is located in the newly refurbished Chatham Tower with studios, design laboratories, seminar rooms and extensive workshops that form the nucleus of this vibrant, cross-disciplinary learning environment.
Find out more about Manchester School of Art's facilities.
Visit our online MA Show galleries to see examples of recent work by our postgraduate students.
We cultivate highly motivated, independent and creative thinkers who can transfer their skills into the creative marketplace, as entrepreneurial innovators, freelance practitioners and innovative team players. Past graduates predominantly achieve graduate-level positions or practise as sole traders, design studio artists, exhibiting artists, museum curators, archivists, researchers, academics, community practitioners, specialist technicians and filmmakers at national and international levels.
You will normally have an undergraduate UK honours degree or international equivalent or a degree-equivalent postgraduate diploma or a professional qualification. Alternatively, you may be admitted if you can demonstrate appropriate knowledge and skills at honours degree standard. In addition, you also need to submit a Digital Portfolio.
Please apply online using the link below. In your personal statement please include a web address to an online portfolio containing a selection of images or videos of your past work. You should also explain how you would like to develop your practice during the course.
UK and EU students: Full-time fee: £1542 per 30 credits per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
UK and EU students: Part-time fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU international and Channel Island students: Full-time fee: £2584 per 30 credits per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU international and Channel Island students: Part-time fee: £2584 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Eligible alumni receive a 10% discount on their postgraduate tuition fees. Find out more about our Alumni Loyalty Discount.