There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, taught in the Manchester School of Art, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.
You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.
We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop and communicate fashion concepts, trends, products and ideas through publication, exhibition, art direction and styling.
The course will explore anticipating change, trend/lifestyle analysis and the generation and development of new creative visual fashion concepts and outputs. You will develop skills and experiences in styling/art direction, editorial/self-publishing, fashion graphics/illustration. You will study the historical and socio-cultural aspects of design, enabling you to contextualise fashion and communication as part of a contextual studies series of units.
Practical design and visual communication skills are taught throughout the course in tutorials and workshops, using traditional and state-of-the-art equipment. You will be encouraged to use analogue and digital responses and develop a range of visual skills.
Individual and collective approaches will link you with industry sectors, locally, nationally and internationally. There will be opportunities for you to work on interdisciplinary and outward facing projects with students from across the design department.
You will take part in regular exhibitions, events and publications of your work and this will be embedded in to the curriculum and situated within the specialised spaces and resources of the Art School environment.
In year 1 you will be introduced to the conventions, languages and systems of Fashion through a series of 'scoping' projects. You will examine and explore the drivers and concepts to equip you to anticipate change, in order to develop visionary and innovative fashion concepts. You will 'respond' by developing design propositions and will develop a range of visual communication design skills and understand how to communicate design.
This year is supported by a contextual programme that introduces you to theories and ideas set into a wider cultural, critical and social context.
At Level 4, this unit encourages some collaborative, interdisciplinary practice and shared experience. There are lectures and talks from key research staff, students and external experts. Teaching will be in the form of tutorial groups, weekly meetings and presentations. The set projects will vary from year to year and are designed to be responsive to current creative opportunities.
This unit introduces you to the conventions, languages and systems of fashion. You will examine and explore the drivers and concepts to equip you to anticipate change, in order to develop visionary and innovative fashion concepts.
In response to the knowledge and understanding gained in the Scoping unit, you will propose and develop individual and collaborative propositions through practice, for example, through a self-published outcome, moving image, illustration or styling.
You are allocated to one of five pathways addressing programme-based clusters of cognate practice areas. Lectures, seminars, guest speakers and visits will address the historical, critical and cultural contexts of art and design practice. The 15 credit option is taken when you opt to do a 15 credit Uniwide languages unit as well (mmu.ac.uk/uniwide).
30 credit unit. You are allocated to one of five pathways addressing programme-based clusters of cognate practice areas. Lectures, seminars, guest speakers, visits will address the historical, critical and cultural contexts of art and design practice.
In year 2 you will start to contextualise 'anticipate' and 'refine' your ideas and concepts through a series of outward facing projects and working with external organisations. You will extend your language of fashion, develop new fashion directions, and publish your work. Uniquely, you will work collectively within an events-based approach to your studies.
The contextual programme will help you to further place practical elements into a wider cultural, critical and social context.
This unit explores collaborative and interdisciplinary art and design practice. You will have the opportunity to engage in a range of external-facing learning opportunities which will encourage collaborative, interdisciplinary practice and shared experience; this may take the form of spending time outside of the University and working within the creative community and the public domain.
This unit commences with a review/audit in order to develop specialism and related resources, and further understanding of a personal and/or collective focus. A manifesto/rationale for new fashion directions will be proposed and further developed throughout the unit.
In this practice-led and outward-facing unit you will further enhance your research and analytical skills. Your ability to anticipate change will be tested by making contact with an external fashion-related organisation.
Delivery of critical, historical and professional issues to enhance your development within practice-based clusters. Delivery to clusters of cognate practice areas. Content consists of selected thematic options in critical and historical areas plus cluster-wide professional and employability issues, facilitating and enhancing the development of both studio-based work and identity as a practitioner.
Delivery of critical and historical issues to enhance the student's development within practice-based clusters. Content consists of selected thematic options in critical and historical areas facilitating and enhancing the development of both studio-based work and identity as a practitioner. Modes of delivery include lectures, seminars, tutorials, guest speakers, visits and placements.
In this year, you will become more confident in 'directing and producing' work. You will confirm the direction of your work and design work. You will test and develop practice-informed innovative fashion concepts.
You will theoretically explore your work through writing in the Contextualising Practice unit and have the opportunity to take a university wide language option.
On the third year Unit X, there is a student authored final project leading to a showcase of finished work. The unit includes a brief generated by the student, which leads to the presentation of a significant body of final work. Collaborative and interdisciplinary work can be incorporated into the project in relation to the professional context and ambition of the student.
This unit provides an opportunity to distil ambition for designing change within Fashion Art Direction contexts. An initial proposition will be continually refined in order to achieve visionary and innovative responses through practice informed by theory. You will be encouraged to reinforce the notion of the collective through continued engagement with relevant cultural and creative opportunities.
Programme of research and critical analysis of cultural and professional issues related to a your individual practice interests. A negotiated project focused around an individually defined area appropriate to your aims and ambitions.
Programme of research and critical analysis of cultural and professional issues related to a student's individual practice interests.
Contacts in all areas of the creative industries help with providing placements to enhance your experience of working in the fashion and design industry. You will be encouraged to take placements during your period of study.
Continuous formative and summative assessment with feedback and discussion on completion of all units.
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A three year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be—
You can find further details about the curriculum for the current academic year in the Programme Specification Document
Visit our online Degree Show gallery to see examples of work by final year Fashion Art Direction students.
View more work on Instagram / fad_mmu
Manchester School of Art and Manchester Fashion Institute students are shortlisted for awards
Degree Show Spotlight series
Graduates of this course will develop skills and experiences to work within a whole range of exciting creative areas within fashion and in the design industry. They may go on to be freelance designers/stylists or work within established areas of the industry such as publishing houses. Roles such as art directors, designers, digital publishers, writers, fashion film-makers/artists, fashion assistants, self-published fashion authors, 'visionists', stylists, fashion curators, fashion brand designers, fashion creatives, fashion PR, trend observers/commentators.
Apply through UCAS.
We will ask you to provide a Digital Portfolio to support your application.
You will be notified of our decision through UCAS.
|UCAS Tariff Points/Grades Required|
112 at A2 or equivalent (which can include Foundation Diploma in Art & Design)
|Specific GCSE Requirements|
GCSE English Language at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered
|Non Tariffed Qualifications|
Pass Access to HE Diploma in a relevant subject with a minimum 112 UCAS Tariff Points
|International Baccalaureate||26 Points|
A minimum IELTS score of 6.0 with at least 5.5 in each element is required.
There’s further information for international students on our international website if you’re applying with non-UK qualifications.
UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).
See Money Matters for further information and advice.
£660* plus optional £450* — Key equipment for all years includes: drawing materials to digital kit: DIGITAL CAMERA, SMART PHONE LAPTOP, DRAWING MATERIALS, PRINT CREDIT DATA STORAGE. See info below for details: DRAWING MATERIALS £100, PRINT CREDIT £100 DIGITAL CAMERA £150, DATA STORAGE £20 Please note: Art materials are available to buy from MMUs A4 and More Store at discount prices. Students often choose to buy a laptop in their first year however there are Macs and PCs on campus with access to Adobe Suite etc. Students can also borrow laptops. AV equipment is available for loan from the MMU AV/Photo store. As your course progresses, particularly in the final year, you may find your costs or additional costs increase in support of your final work although this is dependent on your final outputs.
Optional £1250* — Throughout your study there may be opportunities for optional course trips (local/ national/ international) or to join optional trips with other courses e.g. BA (Hons) Fashion course in 2015/16 there was a Level 4 trip to Tokyo that cost £1250 (paid in 3 instalments)
There are no additional professional membership fees required for full qualification.
Optional £60* — Dependent upon your discipline preferences you may focus on styling that requires you to source/ loan/ borrow clothes/ fabrics/ accessories etc. For this you will develop a kit box e.g. tape measure, pins, safety pins, double-sided sticky tape, comb/hairspray, hairspray, hairpins and bands etc. £60
* All amounts shown are estimates.