Lee, Y., Evans, M., 2012.
What Drives Organizations to Employ Design-Driven Approaches? A Study of Fast-Moving Consumer Goods Brand Development
| Output Type: | Journal article |
| Publication: | Design Management Journal |
| ISBN/ISSN: | 1942-5074 |
| Volume/Issue: | 7 (1) |
| Pagination: | pp. 74-88 |