Evans, M., 2011.

Empathizing with the Future: Creating Next-Next Generation Products and Services

This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such-a provide next-next generation products and services that are not only required byfuture consumers, but are desired. Basedupon analysis of over thirty interviews with leading exponents of design-led futuresin Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.