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Evans, M., Sommerville, S., 2007.

Seeing is believing: The challenge of product semantics in the curriculum

Output Type:Conference paper
Publication:DS 43: Proceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education
Pagination:pp. 111-116

This paper outlines an approach for deconstructing product semantics into a language that is appropriate for design education. The author's evidence that this enables students to articulate design problems in a new way; to engage in research about the meanings their designs might have for others; and to enhance their ability to defend their proposals in the face of competing discourses. Case studies and examples of student engagement are presented and discussed.