Cooper, R., Evans, M., 2010.
Breaking from Tradition: Market Research, Consumer Needs, and Design Futures
| Output Type: | Journal article | 
| Publication: | Design Management Review | 
| Publisher: | Wiley | 
| ISBN/ISSN: | 1557-0614 | 
| URL: | doi.org/10.1111/j.1948-7169.2006.tb00032.x | 
| Volume/Issue: | 17 (1) | 
| Pagination: | pp. 68-74 |