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ANIMA: Seeing the Symphony

Edit Brand Studio, City of Birmingham Symphony Orchestra

How can visual storytelling and technology work collectively in engaging younger audiences with classical music?

This project brings together technology, traditional creative approaches and socio – cultural themes to communicate strong messages of cultural and social importance to audiences in more immersive and an engaging manner. Through use of Augmented Reality and animated imagery, students explored ways of communicating ideas, raise awareness and communicate messages of strong importance.