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Designing for a Circular Future

MIT-ID (COIL Partner) and Huhtamaki

Using trend forecasting, packaging research for direction and through the insights of an international Gen Z team. Man Met L4 Design students have been working collaboratively with Product Design students from MIT Institute of Design, University in India to address the following design brief:

Re-imagining daily routines, re-design FMCG essentials to delight Gen Z + the planet!

Refusing business as usual!

Rethinking our relationship to FMCG packaging - how might we redesign essentials packaging to retain intrinsic value for as long as possible using a system that delights you every time you use it…

Redesigning the user experience with the aim to engage the GEN Z consumer in exploring, playing and embracing new packaging experiences.

Reimagining the lifecycle of FMCG

Empowering Gen Z to make confident sustainable decisions and explore how daily actions can protect the planet.

Project Partners

Huhtamaki are a global leading food and packaging manufacturing and design company.

MIT Institute of Design is leading a Design Department at MIT-ADT University in Pune, India.

Both partners have collaborated over the past 3 years with the Design Department on innovative, sustainable and collaborative Unit X projects.