BA2

Phygital Colour

Crown Paints and Pearl Academy

“The dawn of the digital age has impacted on the ways colour is developed, applied and perceived” Icon.

The emergence of futuristic online aesthetics and rapid technological advancements plays a significant role in reshaping our perceptions of color in art, design, and daily experiences. The interplay of hyper-realism and these evolving technologies has profound effects on our interaction with color. This shift invites us to reconsider the boundaries between physical and virtual realities, explore new emotional dimensions, and embrace the creative potential that technology affords in the realm of color expression.

Project Partners

BA2 Design students have been working collaboratively with Textile Design students from Pearl Academy in India on this collaborative project with UK based Paint Manufacturing and Design company Crown Paints.