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Models for Guerrilla Fashion Show outside All Saints Park.

Guerilla Fashion Show hits Oxford Road

29 November 2017

Students from Fashion and Fashion Art Direction surprise public in city centre

Undergraduate Fashion and Fashion Art Direction students surprised members of the public on Oxford Road with a pop-up fashion show.

At midday on 17 November, a parade of models wearing an array of natural-coloured clothes designed by first year Fashion students, left the Manchester School of Art and made their way down Oxford Road to Saint Peter’s Square.

They were followed by groups of Fashion Art Direction students, who were tasked with capturing the action as part of their work.

 ‘The annual Guerrilla Fashion Show presents the launch of a series of collaborative projects between BA Fashion and BA Fashion Art Direction that our students undertake in the first year,’ comment Anze Ermenc, Lecturer on the Fashion Art Direction course.

‘It is a great opportunity for students to meet their peers and the first opportunity to disseminate their work.’

Anze went on to explain that students also promotions and events experience through the show.

‘This was a showcase of the garments that Level 4 Fashion students produced during their first Research and Design Unit. Fashion Art Direction students were in charge of directing and producing the show as well as marketing and documenting the whole process.

This year the show moved from the safety of Manchester School of Art to take over Manchester City Centre, showing the ambition and confidence of our students to make a mark of the city during their studies.’

Find out more about the our Fashion and Fashion Art Directions courses, on our undergraduate courses webpage

All photography by Natalie Fay (Fashion Art Direction student).