Picturing the Social

Co-Investigator: Picturing the Social: Transforming our Understanding of Images in Social Media and Big Data research is an 18-month research project that started in September 2014 and is based at the University of Sheffield in the United Kingdom. It is funded through an ESRC’s Transformative Research grant and is focused on transforming the social science research landscape by carving out a more central place for image research within the emerging fields of social media and Big Data research. The project aims to better understand the huge volumes of images that are now routinely shared on social media and what this means for society.